Training and coaching

Build the skills and confidence to do better marketing

Effective marketing depends on more than good strategies. It takes the knowledge, skills and confidence to put them into practice.

I help individuals and teams strengthen their marketing capability through practical training, tailored coaching and collaborative support, drawing on more than 25 years of experience.

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What people say

Loved by clients

“Sophie is energetic and very switched on – I wouldn’t hesitate to recommend her.”

Gideon Capie, Director, European Leadership Initiative

Award-winning expertise

My award-winning approach combines strategic thinking, creative ambition and rigorous planning to turn ideas into measurable results. From developing clear objectives and marketing plans to delivering standout content and campaigns, I bring structure, focus and imagination to every project.

I’m proud to have won nine national HAVAS HEIST awards for outstanding campaign innovation – reflecting my ability to think differently, challenge convention and turn creative ideas into marketing that makes a measurable impact.

Training and coaching

Skills development

Develop the skills your business needs

Tailored training packages

Bespoke training built around your priorities, from brand and content strategy to copywriting, digital marketing and campaign development.

Find clarity and confidence

One-to-one coaching sessions

Practical, collaborative support to help you tackle short-term challenges, develop ideas and make confident marketing decisions.

Build capability that lasts

Mentoring and team development

Longer-term support for marketing professionals and teams looking to develop skills, improve processes and deliver more effective work.

Work smarter

Marketing technology and AI

Build confidence in using AI and digital tools to improve your marketing: practical guidance to streamline workflows, develop content, explore new ideas and work more efficiently, without losing the human insight and creativity that make marketing effective.

Practical, grounded in experience

I understand the realities of marketing: competing priorities, tight budgets and the need to deliver. My approach connects useful knowledge with real-world application, helping people develop skills they can put to work straight away.

I embrace new technologies and AI to work smarter, and I focus on making them accessible, useful and effective – always with people, purpose and good judgement at the heart of decisions.

Services

What else I do

Competitive strategies

Get clear on what sets you apart and what matters to your audiences, shaping focused positioning, content and channel strategies that provide competitive direction.

Explore strategies

Efficient digital marketing

Turn your strategy into action, reaching the right people with the right channels and technologies to make your marketing investment worthwhile.

Explore digital marketing

Impactful creative content

Tell stories that capture attention and engage your audiences through compelling copywriting, case studies, video, photography and podcasts.

Explore content

Let’s build your marketing capability

Strategic, creative and hands-on marketing to create the results you need.

Get in touch