Rethinking reputation
Enhancing the University of Bristol’s global reputation, helping to achieve goals through the promotion of impact on important social issues.
Brand messaging and website copywriting
UniQuest wanted me to refresh their brand messaging and undertake their website copywriting. As a university marketing and student recruitment professional, I was their target audience, which enabled me to quickly understand and deliver what they needed.
Postcards to promote student diversity
Postcards and wall graphics to help create a sense of belonging amongst first-year university students. The first term for new university students is often the hardest. To promote engagement with the myriad of support teams across campus, a range of initiatives were put in place. These included these beautiful little postcards, displayed in high-footfall areas, […]
Postgraduate offer-holder guide
An important direct mail to drive conversion from offer to enrolment for postgraduate students. This was Hartpury University’s first offer-holder guide, as part of their new postgraduate recruitment strategy. I developed the messaging framework, wrote the copy, selected imagery and developed the guide with their in-house designer to completion. The guide is a key part […]
The Stranger Series
I co-wrote a beautiful book for well-known London photographer and storyteller Arteh Odjidja. ‘The Stranger Series: fears and dreams’ shares heartfelt stories and stunning photographs, conveying the harrowing experiences and passionate aspirations of young migrants and refugees in the UK.
Finding the right fit
Hartpury University’s equine research team needed to generate income, which meant effectively communicating how they could help businesses achieve their goals. Why would an equine business choose to partner with them? An exploratory session soon revealed why: Hartpury provides a unique setting for enterprises to swiftly test, develop and launch new products and services, with unrivalled […]
The best in the UK
A Gold HEIST award* makes this prospectus among the best in the UK for its outstanding creative content and underpinning strategy, which contributed to record-breaking student number growth at the University of Gloucestershire that year. A magazine-style portfolio of aspirational student and staff stories, wrapped in the university’s emotive ‘Find your Glo’ brand campaign, gave […]
Hollywood glamour
A targeted advertising campaign in Cotswold Style magazine, strengthening Feva’s reputation as a leading designer womenswear boutique. Harnessing the power of historical fashion icons and eras to stand out, this campaign attracted new and existing customers into the Feva retail store. Plus, the perks of magazine advertising should never be underestimated; in return for advertising […]
Inspiring women
Feva (Cotswolds-based boutique) wanted to celebrate its inspiring female customers at a monthly VIP in-store style event, each featuring a new theme designed to promote female confidence through fashion. The intimate relationship that staff and customers shared made it easy to identify 70 inspiring females to invite, each receiving an exclusive personalised event invite through […]
An award-winning website
The University of Gloucestershire, despite being among the smallest UK universities, had a website among the biggest – 13,500 pages of unbranded chaos. Out of these, just 350 were responsible for 95% of all site traffic. This was especially concerning, as the university was experiencing concerning decreases in student recruitment. It was […]