Thought leadership
News and blog
Ideas, tools and lessons from 25 years of marketing: brand, content, copywriting, websites and working smarter with AI.
27 May 2025
6 exceptional AI marketing tools: tried and tested by me!
As AI continues to revolutionise the world of marketing, businesses of all shapes and sizes are turning to intelligent tools to gain a competitive edge.
27 April 2025
Developing a website marketing strategy: a step-by-step guide
Every business needs a website – it’s the beating heart of your marketing strategy. But with over 1.1 billion websites live, how do you stand out?
6 March 2024
Navigating the marketing world with ADHD
I’m not formally diagnosed, but I fit most of the NHS criteria. Marketing is my ideal career, but it’s not always easy.
5 March 2024
Embracing independence: working as a freelance marketing professional
Marketing freelancers work on a variety of projects for different clients. I love this diversity (with an ADHD-like brain, I get bored easily).
30 January 2024
Website copywriting: art and science
Website copywriting plays a pivotal role in shaping your business’s online presence and influencing how visitors behave.
17 January 2024
SEO: Naming images and alt tags in your website CMS
Your images play a pivotal role in the user experience of your website, so name them properly and use alt tags.
20 August 2023
The unlikely content heroes: marketing stakeholders
A marketing team is on a quest to conquer their content, armed with creativity, data and coffee. In the shadows are unsung heroes: marketing stakeholders!
25 June 2023
Brand: why it’s more than just a logo
Your brand is so much more than a fancy logo or a catchy tagline. So what exactly is a brand?
25 June 2023
Content strategy: unleashing the magic of compelling content
Captivating storytelling, engaging blog posts and social media magic. First things first: what exactly is content strategy?
24 June 2023
The power of words: why professional copywriting rocks!
The incredible importance of professional copywriting: the wizards of words, the masters of messaging.
10 April 2023
Creating a customer persona
Knowing and understanding your customers is central to a successful business strategy. Customer personas are your perfect tool.
7 April 2023
Delighting your prospects with marketing content
Good content is masterful storytelling that attracts your leads to you – and it has to be your buyer’s story, not your own.
2 April 2023
How strong is your conversion strategy?
The traditional sales funnel is now a flywheel, because purchase journeys have evolved in today’s content-rich digital world.
12 December 2022
Content design for website landing pages
Develop landing page content that converts your prospects into quality leads, with tools and tips from an award-winning marketer.
24 September 2022
Marketing copywriting: what you need to know
The digital era has changed the way people read and digest information – and with it, the world of marketing copywriting.
2 September 2022
Employee advocacy: making it work
Employee advocacy is the next big thing – just look at the successes of brands like Dell. Here is how to make it work.
25 November 2021
Does your ‘brand’ really matter?
Most large businesses understand that their brand is among their most valuable assets. What about yours?
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