Anything is possible
Transforming a college library into a place that inspires aspirational thinking is no mean feat, but I love some of the graphics that came out of this project, which are now huge vinyls on Hartpury College library’s walls.
Why us?
The University of Gloucestershire was concerned about application figures. With digital advertising and email channels exhausted, we decided to engage prospects using more traditional postal mail. We created sets of ‘wall-art’ postcards, each answering the golden question, ‘Why study this degree at the University of Gloucestershire?’. We sourced 23,000 prospective student details, all registered with […]
A designer website
This project involved the creative development of a brand new ecommerce website to increase brand awareness and retail sales revenue at Feva fashion boutique in the Cotswolds. Evidence-based sales strategies, carefull mapped customer journeys and oustanding creative content resulted in significant sales growth, online and in store.
Driving retail sales
Copywriting and art direction for promotional emails to support the sell-through of end-of-season stock at womenswear boutique Feva. A loyal customer following and up-to-date customer database meant that open rates for these emails were consistently between 50-60% – significantly higher than sector average – with increased footfall in-store and sell-through of most end-of season lines.
Creating change
Exactly 12 weeks of solid work produced Hartpury University’s first ever postgraduate prospectus. We ran exploratory sessions with academic staff to clarify value propositions; identified, interviewed and produced inspirational student and graduate stories, and undertook an entire suite of new photography to help communicate a vibrant student life. The challenge was to create a unique […]
A sense of belonging
Hartpury University, a new university, had strong brand awareness, attracting plenty of applications, but was struggling to convert these applications to Firm UCAS choices and then enrolments. We were tasked with improving this, so we set to work. In partnership with customers – existing students about essential ingredients, we developed an outstanding multi-channel conversion campaign […]
B2B copywriting for the UCAS website
UCAS underwent a complete re-brand. This included re-vamping brand identity and adopting a more human, direct and confident tone-of-voice. With extensive higher education marketing experience, I was asked to support the creation of new messaging and copy for their new website designs. Before starting this project, I evaluated evaluating competitor brands, segmenting audiences and products, […]