Brand: Why it’s more than just a logo
Your brand is so much more than just a fancy logo or a catchy tagline. First things first, what exactly is a brand? Think of it as the personality and reputation of your business. It’s the way people perceive and connect with your company on an emotional level. Your brand is what sets you apart […]
Employee advocacy: making it work
If you haven’t yet heard, employee advocacy is the next big thing. And to be honest, when you look at the successes of brands like Dell, Starbucks and GymShark, whose employees are wrapped tightly into their marketing and business success, it’s no wonder why. If you’re serious about social media and your brand, you need […]